Using senior search to generate more college applications
Pegi Anton describes how one college campus used a senior search campaign to generate a 43 percent increase in applicants. The post Using senior search to generate more college applications was...
View ArticleSix ways to prepare for a successful college student search program
Having these six strategies in place before launching a student search campaign can form a critical foundation that will support and strengthen your search efforts. The post Six ways to prepare for a...
View ArticleFlipping college marketing communications with prospective students
Colleges spend enormous resources communicating with prospective students. But are those communications aligned with how today’s students process information? The post Flipping college marketing...
View ArticleWhen it comes to filling your academic programs, it’s not about doing more....
To be more competitive when recruiting students for specific academic programs, you need to create an academic journey to nurture their exploration. “Why should I study at your campus?” It’s a simple...
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Using senior search to generate more college applications
Co-written with Andrea Gilbert. When talking about student search, campuses usually think about search campaigns for high school sophomores and juniors. However, colleges and universities can also have...
View ArticleClik here to view.
Six ways to prepare for a successful college student search program
Co-written with Pegi Anton When enrollment managers and admissions directors ask us what makes a college student search program successful, they are usually wondering about things such as creative,...
View ArticleClik here to view.
Flipping college marketing communications with prospective students
To engage prospective college students, you have to promote true interaction, not just an invitation to learn more about your institution. Colleges spend enormous amounts of money, time, and resources...
View ArticleClik here to view.
When it comes to filling your academic programs, it’s not about doing more....
To be more competitive when recruiting students for specific academic programs, you need to create an academic journey to nurture their exploration. “Why should I study at your campus?” It’s a simple...
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